I just finished up a freelance project for a client, Greg Hinshaw.
Operating from within the world class Zenergy Spa & Health Club, Greg Hinshaw brings to Sun Valley over 30 years of experience in cutting, styling and coloring hair for both men and women. His major influences include AlfaParf, Vidal Sassoon, Rusk, and Toni & Guy.
Greg’s formal training began with Vidal Sassoon’s Cutting Foundation in the 70’s, and later included Mahogany of London. He also traveled the world as a member of AlfaParf’s design team and learned some of the most cutting-edge techniques straight from Milan, Italy.
Greg is also a veteran platform artist and educator, and has taught at some of the most prestigious hair shows in the United States and abroad. The world of hairdressing according to Greg: “I am extremely passionate about my profession. I love what I do and think I have the greatest job in the world: I get the opportunity to make people feel good about themselves on both the outside and inside, and have fun doing it.”
Greg already had a logo that he was working with but it was really not a professional mark. Taking cues from his cutting-edge style and passion for the heavy metal rock band look. I was able to create a new hi-res print ready Brand for his business.
I feel like this logo really delivered what Greg was looking for and he was extremely happy with the outcome. Technically speaking I loved building this logo because of it’s simplicity and the fact that it vector-based and adds that element of flexibility for multiple uses down the road.